Can we talk about the About page for a minute? I know it doesn’t usually merit as much attention because it’s not selling your product or service, but it’s still an important part of your site’s identity.
While I can’t give you a tried-and-true formula for how to make an About page shine (because it’s going to be different for everyone), I can provide you with general tips on what you can or can’t do. I’d also like to share 10 About page examples from around the web that make excellent use of modern design trends. Who knows? You may be inspired to revamp your own WordPress About page after seeing these.
In this post:
WordPress About Page Dos and Don’ts Inspiring About Pages You Need to Check Out Adham Dannaway Airbnb Bluecadet Canva Clorox Creative Market DoubleDutch (cVent) Ghost Horses Grain & Mortar Kitty’s Cakes WordPress About Page Dos and Don’ts
Although the About page may not get as much play as, say, the homepage, it’s still deserving of as much attention and care (from you) as any other page on your site.
Rule #1: Location, Location, Location
Include it in the header and/or footer. There’s no reason to hide the location of your About page. If it’s something you don’t want people to find, then don’t create one. If it is, then put it right where they know to look.
Rule #2: Style Consistency
However you’ve styled the rest of your site’s content, the About page should follow suit. Company About pages, much like the rest of a website, should be uniquely designed and written to align with your brand. In addition, if you’ve used shorter sentences and paragraphs, stylized headers and subheaders, and bullet points to break up text everywhere else, plan
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